The Wedding Industry Awards- Our Quello Feedback!

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  The Wedding Industry Awards- Our Quello Feedback!


The wedding Industry Awards are the only Awards that are voted for by Brides themselves. Quello was nominated as a Regional Finalist for the West Midlands in the Best Bridal Boutique Category and although we did not win- I was fortunate enough to go to the awards ceremony at Mythe Barn in November!

I have recently received our feedback from all of the Quello brides who voted, the lovely comments brought tears to my eyes and I am so grateful for everyone who voted and I wanted to share the brides’ comments with you all!


Why they chose Quello


“The whole experience of buying my wedding dress was effortless and seamless thanks to the team at Quello.The staff were exceptional in helping find the right dress for my big day, then the whole process from buying to alterations to the final dress was excellent. All advice given in store was perfect”

“Absolutely beautiful shop & beautiful gowns. Charlotte absolutely knows her stuff and is incredibly helpful throughout the whole process. I couldn’t imagine having gone anywhere else. Would recommend the shop to anyone and everyone.”

“I made an appointment at Quello after another local boutique said they couldn’t see me for a month! From the moment I set foot inside (as someone who hates shopping!) I felt welcome and relaxed. It says a lot that this was the only shop I tried dresses on in and bought my dress on the first visit!”

“Quello is a wonderful shop, staffed by wonderful women. Charlotte is simply fabulous- kind, calm and supportive. The dress selection is sophisticated and elegant and the fitting service is simply perfect. It felt exactly as I hoped it would to find my dream dress and wear it on my wedding day.”

“Couldn’t fault Charlotte the whole experience was amazing from start to finish, I’d tried 2 other shops and got a couple of others booked but cancelled those and bought my dress there and then. The selection of accessories complimented the dresses so I had no need to shop around. Just Perfect!”

“I had visited a few shops before Quello and hadn’t really enjoyed the experience. I found dress shopping a bit stressful and pressured! All that changed when i visited Quello though. It’s a beautiful shop and Charlotte is so friendly and helpful without being at all pushy. Exactly the environment and experience i wanted. I was pretty sure i wanted a Jenny Packham dress when i arrived at Quello, i tried on 4 and knew Ruby was the one as soon as i put it on. It was everything i wanted, beautiful”

“The choice is amazing all very classy and extremely good quality I chose Alan Hannah which was so very beautiful, I had so many complements it was stunning , they were so helpful and made me feel like a princess when trying dresses on, I’d recommend to everyone”

“Amazing service, location and shop!”

“Initially I was apprehensive about the whole ’wedding dress purchase thing’. Charlotte & Julie made me feel really confortable, giving me honest & practical advice. I actually enjoyed the whole experience! Charlotte is a sweetheart & made me feel very special even though I hate clothes shopping”

“Excellent service – prompt reply to emails & calls, very accomodating, always warm & friendly. Store is easy to find – good website. Beautiful selection of dresses & accessories, the boutique & fitting rooms have a lovely atmosphere – very feminine & charming. Alterations made were impeccable.”

“I went to Quello as they had the dress that I wanted to try. They made me feel like I was the only bride to ever marry. It was so exciting. They’re knowledge in the dresses & their fit helped me with my decision. When they altered my dress – the workmanship was OUTSTANDING. I loved my experience.”

“Charlotte the owner was friendly approachable and helpful. As a more mature bride she guided me through the appropriate options for me to wear. Having been down to London to try to buy a dress I found her service to be far superior.”



Why they booked their appointment at Quello


“It was local to me but I’d also heard good things from friends and family, even though a

couple of them did not buy from there the experience they had in the shop was first class”


“It was recommended by my Mum who had got remarried two years previously. They found the perfect dress for her too. She was apprehensive about what type of dress to buy before visiting the store but the team were exceptional and helped her find the right dress for her.”


 “Great dresses, service and lovely shop.”

“Because it looks classy inside and out and the dresses were all beautiful, it has romantic
pretty decor that sets the scene”
“Selection of dresses & location of the store – loved every minute of my Quello experience, would highly recommend.”
“Quello has a very high level of personalised customer service, at no point do you feel rushed or pushed into any decision. The shop is beautiful and feels very calm and luxurious. After visiting Quello first, I tried several other boutiques, but I knew right from the start that Quello was the one for me!”
“I loved the dress & the experience. I felt completely looked after and knew I needed to buy my dress from Charlotte.”
“Because after dealing with a snooty, inflexible boutique that said they couldn’t see me for a month, Quello made me feel welcome and I got an appointment quickly.”
“Upon recommendation, definately the right choice.”
“I like the range of dresses she had”

Voter Scores


1.    Quality and accessibility of the shop and fitting rooms/area.  9.75


2.   Range of products available. 9.75


3.  Quality of customer service and communications received from your bridal retailer. 9.833


4.  Quality of expertise, advice and guidance received from your bridal retailer.



5.  Quality of the fitting and adjustment process.   9.917


6.  Quality of your bridal retailer’s web presence (web site, facebook etc)   9.833


Value for money.    9.417



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